Scientific Demand Generation Manager

As Scientific Demand Generation Manager, you are responsible for building and executing digital marketing programs that generate qualified leads and strengthen the top of the commercial funnel. You and your team will translate complex scientific and technical offerings into effective campaigns, clear messaging, and high-converting digital experiences that support pipeline growth.

You work at the intersection of marketing, science, and sales, partnering closely with scientists, account managers, business development, and leadership. This is a hands-on standalone role with clear ownership of campaign execution, website optimization, lead generation, and marketing performance tracking.

Scientific content creation will be supported by external copywriters/freelancers and interns. Your role is to ensure that content, campaigns, and digital assets are commercially relevant, scientifically accurate, well targeted, and effective in generating demand.

In this role, you develop and execute multi-channel demand generation campaigns tailored to key target audiences and stakeholders within biotech and pharma.

You work in a group to define ideal customer profiles, support buyer journey mapping, and help shape messaging for core service areas, including sequencing, regulatory support, GMP/GxP-related services, and other strategic commercial priorities. You coordinate campaigns across channels such as LinkedIn, email, webinars, and landing pages, ensuring strong alignment with business goals and sales priorities.

You are responsible for managing organic and paid campaigns, including audience targeting, campaign setup, A/B testing, and ongoing optimization. You also build and improve landing pages and website content using tools such as WordPress and Elementor, with a strong focus on conversion performance, user experience, and SEO fundamentals.

You own email marketing execution and automation workflows, including nurture campaigns, segmentation, lead capture, and lifecycle communication. You coordinate webinar promotion and follow-up with internal experts and commercial teams to ensure engagement is translated into measurable pipeline activity.

You track and report performance across campaigns and channels, including key metrics such as MQLs, SQLs, CPL, conversion rates, website traffic, campaign attribution, and funnel performance. You identify what is working, what is not, and where to improve.

You also support account-based and territory-based marketing initiatives in close partnership with the commercial team, and will manage any interns, freelancers and external partners to support your job functions.

To ensure a good match, we kindly ask that you only apply if you meet the following essential criteria:

·       Master’s degree strongly preferred in Life Sciences, Molecular Biology, Biotechnology, Microbiology, Biomedical Sciences, or a related scientific field

·       Candidates with a Bachelor’s degree will only be considered if they bring proven B2B demand generation experience in CRO, CDMO, genomics, diagnostics, or another highly technical life sciences environment

·       3+ years of experience in B2B demand generation, digital marketing, or growth marketing within life sciences, biotech, CRO, CDMO, diagnostics, or related sectors

·       Strong understanding of how to market to stakeholders such as QC, Procurement, R&D, and scientific decision makers in biotech and pharma.

·       Hands-on experience with LinkedIn campaigns (organic and paid)

·       Experience building and optimizing landing pages and website content using WordPress, Elementor, or similar tools

·       Experience with email marketing and automation platforms such as Mailchimp, Apsis, HubSpot, Apollo or similar

·       Experience with Google Analytics 4, campaign tracking, and performance reporting

·       Strong organizational skills and ability to manage multiple campaigns, stakeholders, and external content support at once

·       Proven team leadership experience with a proactive, hands on, and commercially driven mindset; confident working independently and building from the ground up

·       Strong collaboration skills and ability to work cross-functionally with scientists, commercial teams, and leadership

It is considered a plus if you have experience with/ understanding of:

·       Genomics, microbiology, vaccine development, cell and gene therapy or relevant life sciences services

·      Webinars, CRM systems, lead scoring, ABM, and campaign attribution

·       SEO and conversion rate optimization

A challenging yet fully ownership-based position in a biotech company, where you will work in a highly motivated and fun team. Salary depends on your qualifications and experience. The role is Leiden-based, with flexibility to work remotely for one day per week.

Please send your motivation and curriculum vitae, quoting vacancy number 2026-SDG01, to jobs@baseclear.nl. For further information about the above position please contact Rick Kerr, Chief Commercial Officer, at +31 (0)71 523 39 17. 

Closing date: Until filled                                     Acquisition for this vacancy is not appreciated